About Us

Soft enough to snuggle. Wild enough to break the rules.

Cuddlefuckery started with a joke that stuck.

You fall asleep tangled up with the person you love. It's warm, it's sweet, it's perfect. Then somewhere around 3 a.m., one of you wakes up with other ideas. There wasn't a word for that. So we made one, put it on a hat, and found out how many people knew exactly what we meant.

What we make

Merch you'd wear even if the joke weren't on it. Soft cotton tees that hold their shape, a hoodie people admit is the softest thing they own, racerback tanks, crop tees, recycled swim, snapbacks, trucker caps and a few accessories for the party. Every piece is printed when you order it, so nothing sits in a warehouse and nothing gets thrown out at the end of a season.

What we believe

• Soft is strong. Being affectionate isn't the opposite of being bold.
• Love without rules. However you love and whoever you love, you're welcome here.
• Laugh at yourself. Our name makes people blush. Good.
• Comfort is non-negotiable. If it doesn't feel good, we don't sell it.

The long version is in the manifesto.

Who's behind it

Cuddlefuckery is a brand of AJB Innovations, run out of Merritt Island, Florida — close enough to the beach that swim season never really ends. We're small on purpose. The person answering your email is the same person picking the next design.

The people you'll see

Lexi and Dani front a lot of what we post, and a growing crew of affiliates carry the brand to their own corners of the internet. Want in? The affiliate program is open.

Say hello

Questions, collaborations, or a photo of your dog in one of our hats: [email protected].